10x10 Photo 8

Teams are go on 10×10 music video project!

Teams have been chosen for the 2024 10×10 music video project!

At a workshop with filmmaker and 10×10 mentor Norwood Cheek, just off the plane from the US, participating filmmakers and bands were teamed up and tasked with making music videos in just one week!

“The incredible response to 10×10 has been very exciting. It’s a reflection of Adelaide’s thriving live music and screen cultures,” said Norwood. “It’s been very inspiring to see such enthusiasm from both local bands and filmmakers eager to collaborate and showcase their talents. Everyone at the workshop was excited to team up and get started. There were lots of ideas flying around straight away and I can’t wait to see the teams in action.

“Now, the pressure is on as they only have until Friday to shoot, edit and deliver their music video. We’re all looking forward to the premiere on Monday.”

Participants met at The Mercury to glean everything they could about DIY filmmaking from Norwood Cheek, who has directed over 60 music videos for bands including Ben Folds Five and Eels, in addition to his work as a is a producer and editor, known for Bring It On, The Cable Guy and Yes Man

After some quick mingling, participants were organised into eleven teams (below) and got straight into making plans and scheduling shoots. 

The completed films must be delivered in just one week, to be screened at Hotel Metro on Monday 26 February! Tickets for the screening are on sale now here.

2024 10x10 Participants

  • Zachary & Sebastian Benn / Church Moms
  • Ned McDermottroe / Chloe Seabrook
  • Iris Wide Shut / Lucas Day
  • James Adams / Exit Plan
  • Chase Rodgers / Newgate Crowd
  • Cale Snelson & Robbie Greenwell / Parvyn
  • Oliver Quixley / Dandy Buzzkills
  • Myles Cooper / Thessa Loren
  • Paddy Maddern & Harry Kellaway / The Fuss
  • Jose Rafael Mauricio / Hepe Mateh
  • Rodrigo Arias & Clare Elvia / Alieysha

10×10 is an initiative of Los Angeles-based filmmaker Norwood Cheek to promote emerging local bands and filmmakers and foster creative collaboration. It has since become a feature of film festivals across the US and Canada, and at the 2023 Adelaide Fringe in a unique collaboration between Cheek, the Adelaide Fringe and C44.

In the early 90s, Norwood Cheek began making music videos on Super 8 film for local bands in Chapel Hill, North Carolina. Since relocating to Los Angeles in 1997, Cheek has directed more than 60 music videos for bands including 12 Stones, AFI, Ben Folds Five, The Beths, The Donnas, Eels, Five-Eight, French Kicks, She & Him, Soul Coughing, Superchunk, Squirrel Nut Zippers, Toenut and Tsunami.Watch the 2023 10×10 videos on CTV+ here.

10x10 2023

Watch the completed 2023 10x10 music videos on community TV streaming platform CTV+