The Adelaide Fringe made headlines and history at 10pm on the closing night, claiming the title of the first Australian festival to ever sell one million tickets.
Interstate and international tourism was a massive contributor to the economic impact of the Adelaide Fringe, with new money to the state totalling $84.3 million, a 68% increase from the previous year’s figure.
Adelaide Fringe Director and CEO Heather Croall said, “A big part of our strategy in making Fringe as successful as possible and supporting artists and venues as best we could with new audiences, was to focus on interstate tourism, which has clearly paid off with more tourists and more tourism dollars to the state than ever before as a result of Fringe.”
Additional economic and tourism outcomes of this year’s Adelaide Fringe include 230,000 visitor bed nights with local, interstate and international visitors and artists utilising South Australian accommodation.
In a local context, one in every two South Aussies are estimated to have attended an Adelaide Fringe event in 2023, signalling massive local love for Australia’s biggest arts festival.
In 2023 Fringe generated almost 10,000 direct and indirect jobs as a result of the festival, a 56% increase on the previous year.