Teams have been formed and the finished 10×10 music videos will be screened at the Mercury Cinema on Saturday 25 February!
Participating artists and filmmakers met at Mercury Cinema for a workshop with LA-based organiser and filmmaker Norwood Cheek, C44 general manager Lauren Hillman and the Mercury’s programming and presentation manager Ryder Grindle. They then mingled to find their respective muses and were sent off to create music videos in just one week!
10×10 is an initiative of Norwood Cheek, delivered by C44 in partnership with Mercury CX and the Adelaide Fringe, which aims to team ten bands or musicians with ten local filmmakers to collaborate on the production of ten music videos to promote emerging local bands and filmmakers and foster creative collaboration.
“What I love about it is 10×10 really becomes such a snapshot of that time and that moment in that place. This is the Adelaide music scene right now, in 2023,” Cheek told InDaily.
“With music videos, they inherently have this life because the band is going to use it … as a tool to kind of help them get gigs or notoriety or just promote their song.
“For filmmakers, what I love about music videos is that with every music video I’ve done I always try to do something new visually, something that I haven’t tried before, and I think that’s what’s exciting about music videos – it’s a time for the filmmakers to kind of experiment.”
C44 general manager Lauren Hillman told InDaily, “The clips are fun, and it’s impressive what they’ve achieved in such a short period time.
“We [also] support the 48 Hour Film Project every year and I love the fast turnaround and the time pressures that creates, and in a similar way this event creates a hive of activity, which is very Fringe-esque.”
Here in Adelaide, we topped expectations with twelve teams! (Listed below.) Book now for the screening at 4pm on Saturday 25 February at Mercury Cinema. Tickets are free!
- Tonix x Myles McEwen
- DJ Trip x Gavin Coombs
- Street Legal x Harry Kellaway and Kristoffer Lucia
- Tris Beaumont x Ben Adlington
- George Glass x Oliver Quixley and Sarah Whyte
- Bindi Blacher x Adam Jenkins
- Blind Coyote x Iris Wide Shut
- Ethan Davis x Cameron Tough
- Loose Units x Finn Birch
- Night Rites x Mike Retter
- Mums Favourite x Yoris Beltsin
- Sean Blackwell x Jordan Alchin