Rebeccadavis Fringeposterreveal

Adelaide Fringe goes All In on 2024 poster art

Rebecca Davis’ work, entitled All In, has been chosen from 450 submissions to be the 2024 Adelaide Fringe poster art. 

The theme for the 2024 poster was Arts Unlimited and Rebecca’s design reflects the energy, passion and talents of the many artists who descend on Adelaide in Fringe time, through illustrations of charming characters as part of a marching band. The poster features three characters, but a total of fourteen All In characters will adorn Fringe artwork during the 2024 season.

Having studied art at the University of South Australia from 1985 to 1989, Rebecca’s career as an artist has spanned decades.

“I’m beyond excited to have won the poster competition for Adelaide Fringe,” said Rebecca. “I often submit an entry, as Fringe holds a special place in my heart, and to win, to play a significant visual part of Fringe in my home town — well, it’s thrilling, a dream come true and I’m so grateful for this amazing opportunity. A huge thank you to everyone who supported me on this journey and to Lumo Energy for supporting the Fringe Poster Competition.”

As the winner of the 2024 poster competition, Rebecca will receive $6,000 and free registration to hold a show or exhibition at the 2024 Adelaide Fringe. All In will also grace the cover of the iconic Fringe Guide and, with the launch of a new campaign to bring visitors from overseas and interstate, Rebecca’s art will be seen globally.

Rebecca now sits alongside other iconic artists who have previously won the Fringe poster competition, including First Nations artist Mali Isabel, Pro Hart, Dave Court and Matthew Clarke.

Submissions to the poster competition were 50% higher this year, maintaining a big upward trend in popularity with artists keen to make their mark through the massive visibility of the Adelaide Fringe. 

Adelaide Fringe CEO and Director Heather Croall said, “A massive congratulations to Rebecca for winning the poster design for Fringe 2024. The competition received a lot of attention this year, so arriving at a winner required a lot of deliberation and consideration. We can’t wait to see Rebecca’s artwork take over the streets of Adelaide and South Australia to celebrate the upcoming season of Fringe.”

The Adelaide Fringe 2024 season will run from February 16 to March 17.