Register now for 10x10 2024!

Sorry, due to overwhelming interest, registrations have now closed.

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10×10 is a music video project which teams ten bands with ten filmmakers to produce ten music videos in just one week!

Following a Fringe Award-winning first run in 2023, C44 will deliver 10×10 again during the 2024 Adelaide Fringe! Registrations are open now and we’re calling on bands and filmmakers to come together and collaborate to celebrate local music! Register now to participate over two weeks:

Workshop with Norwood Cheek and C44

5.00 pm to 7.00 pm, Thursday 15 February 2024 at The Mercury, Morphett Street, Adelaide

Public Screening

5.00 pm to 7.00 pm, Monday 26 February at Hotel Metro, Grote Street, Adelaide

10×10 is an initiative of Los Angeles-based filmmaker Norwood Cheek to promote emerging local bands and filmmakers and foster creative collaboration. It has since become a feature of film festivals across the US and Canada, and at the 2023 Adelaide Fringe in a unique collaboration between Cheek, the Adelaide Fringe and C44.

In the early 90s, Norwood Cheek began making music videos on Super 8 film for local bands in Chapel Hill, North Carolina. Since relocating to Los Angeles in 1997, Cheek has directed more than 60 music videos for bands including 12 Stones, AFI, Ben Folds Five, The Beths, The Donnas, Eels, Five-Eight, French Kicks, She & Him, Soul Coughing, Superchunk, Squirrel Nut Zippers, Toenut and Tsunami.

Watch the 2023 10×10 videos on CTV+ here.